Month: January 2015

National Super Bowl Commercial for Fast and Furious – Supercharged at Universal Studios Hollywood!

Universal City, California, January 30, 2015 –Universal Studios HollywoodSM shifts into high gear with the debut of an innovative, national 30-second commercial for its summer 2015 launch of the “Fast & Furious—Supercharged” thrill ride during NBC’s Super Bowl Pre-Game coverage on Sunday, February 1, 2015.

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The gripping spot will jump-start Universal Studios Hollywood’s campaign for the eagerly-anticipated opening of “Fast & Furious—Supercharged,” a high-octane, adrenaline-fueled thrill ride and new grand finale to the world-famous Studio Tour. 

 

“What better place is there than the Super Bowl to launch a campaign where millions of viewers huddle for non-stop, edge-of-your-seat suspense,” said Larry Kurzweil, President, Universal Studios Hollywood.  “In just 30, thrilling seconds, our compelling spot resonates with the exhilaration this immersive thrill ride will deliver when it opens at Universal Studios Hollywood this summer.”

 

“Fast & Furious—Supercharged” will reunite stars from the Fast & Furious series in a groundbreaking mega-attraction, conceived as a new installment to the dynamic film franchise that can only be experienced at The Entertainment Capital of L.A.  Featuring Vin Diesel (Dominic “Dom” Toretto), Michelle Rodriguez (Letty Ortiz), Dwayne Johnson (Luke Hobbs), Tyrese Gibson (Roman Pearce) and Luke Evans (Owen Shaw), “Fast & Furious—Supercharged” will catapult guests into the high-stakes underground world of fast cars in a harrowing escapade to save one of their own from an international crime cartel.

 

The dynamic hydraulic motion-based ride will tell an original Fast & Furious story that fuses sophisticated hyper-realistic special effects with a state-of-the-art 3D audio system and 3D-HD imagery, projected onto the world’s longest and most expansive 360-degree screen.  Spanning nearly 400 feet in length to encircle Studio Tour guests within a newly constructed 65,000-square-foot structure on the legendary backlot, the sprawling custom-built screen will employ 34, 4K projectors and a sophisticated projection configuration system to fully envelope guests in unprecedented realism.

 

Coupled with an intense blend of thrilling visceral effects, “Fast & Furious—Supercharged” will take guests on a wild ride that begins the moment they board the Studio Tour.  Exclusive interstitial content, filmed with the cast members, will be featured on the tram monitors highlighting interactions as they engage guests en route to the ride’s climatic scenes.  Along the tram route and featured at the ride, sightings of numerous prop cars from the Fast & Furious series, including Dom’s iconic Dodge Charger, will enhance the story.

 

The adventure will culminate with spectacular action sequences that send guests careening through the streets of Los Angeles—at perceived speeds in excess of 120 miles per hour—aided by the elite team of unforgettable heroes. 

The spot will be viewable in conjunction with the ad’s airing on Universal Studios Hollywood’s YouTube Channel. Join the conversation online using #FastFuriousRide.

Update: the spot is now up!

Fast & Furious Supercharged Super Bowl Spot: http://youtu.be/ChhwKN0zplI

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Talking with @AlJean, The Simpsons’ showrunner

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Last week, I had an interview with the iconic Simpsons showrunner, Al Jean.

USHR:
So first things first, what do you do for the Simpsons?

Al:
Show runner, which means head writer/if something goes wrong it’s my fault.

USHR:
Haha! How long have you been working on the show?

Al:
Since April 1989. (crazy but true)

USHR:
What’s it like working for such an iconic show?

Al:
Greatest job in the world; wherever you go in the world there are Simpsons fans.

USHR:
So on to Springfield: when did you first hear about the project? (Starting in UOR)

Al:
2007; I came in the middle of the project. Another incredible Simpsons opportunity.

USHR:
What was your first experience with Universal?

Al:
Taking the tour in Hollywood some years ago. Always loved the terminator show in both parks and SpiderMan ride in Orlando.

USHR:
Ah. What do you love most about the park in Hollywood? (Springfield excluded)

Al:
My favorite is actually walking through the haunted house (House of Horrors) where people leap out to scare you. Always good for some real big yelps.

USHR:
What do you like about Universal as a theme park brand?

Al:
I think it has a great vibe; I love the old horror movie past & people like Groucho talking to you. Park employees are always very friendly.

USHR:
So, what is your favorite thing about Springfield, and how does it feel to see your show come to life with such detail?

Al:
I love the richness of detail and it always feels amazing when heading over skyline on Simpsons ride.

USHR:
Recently you posted some pics of the food test for USHs Springfield. How was that?

Al:
Honestly delicious; love the chicken and waffle sandwich.

USHR:
What do you feel is the appeal of the franchise that makes it enjoyable for all ages?

Al:
Adult writing and great animation plus a whole cosmology of characters.

USHR:
What do you expect will be a popular food item in the Springfield addition coming to USH?

Al:
The donut ice cream sundaes are incredible and the tacos were great. Too hard to choose from everything we saw.

USHR:
That’s a good problem!
What do you see in The Simpsons’ future?

Al:
The expansion is so terrific who knows where they’ll stop? Burns’ mansion? Shelbyville? North Haverbrook?!

USHR:
And lastly what inspired you to get into TV?

Al:
I couldn’t make a living in movies!

USHR:
Hah!
What inspired you to get into movies?

Al:
In college Mike Reiss (my ex-writing partner) introduced me to Harvard Lampoon; loved hanging out & it became a career.

USHR:
Awesome!
Well thanks for talking with us. Anything else you’d like to say?

Al:
I hope you can all enjoy a Duff at Moe’s in USH very soon. Binge responsibly!

USHR:
We will! Thanks again!

Al Jean can be found on Twitter @AlJean.