Springfield has soft-opened at Universal Studios Hollywood:
“This will be a must-see experience for ‘Simpsons’ fans all over the world. In spectacular fashion, guests will be able to enter an animated world that they’ve only seen on television – and we’re really excited to bring that world to life.”
–Mark Woodbury, President of Universal Creative
“Springfield,” hometown of America’s favorite animated family “The Simpsons,” is moving to the neighborhood and setting up residency at Universal Studios Hollywood in a new, immersive environment surrounding the award-winning mega-attraction “The Simpsons Ride,” where guests embark on an outrageous and original “Simpsons” adventure.
The comic spirit of “The Simpsons” comes to life as fans and visitors from around the globe enter the three dimensional world of “Springfield” to experience the many iconic landmarks of the city made famous throughout the series’ 26 seasons. Working in collaboration with Gracie Films, Creator and Executive Producer Matt Groening, Executive Producer James L. Brooks and Fox Consumer Products, Universal Creative – the visionary division of Universal Theme Parks worldwide – created an authentic replica of “Springfield” that features such memorable locales as Mr. Burn’s Nuclear Power Plant, Springfield Elementary School, Comic Book Guy’s Android’s Dungeon, Springfield Police Headquarters, Duff Brewery and Beer Garden and the Kwik-E-Mart.
Welcome to “Springfield”
Fans Step Into The Real-Life World of America’s Favorite Animated Family
Reminiscent of Los Angeles’ towering Hollywood landmark, a giant “Springfield” sign with sprawling letters 40 feet in height will overlook the land reminding patrons that they have officially entered a real life version of the hit animated series.
With a stately entry portal beckoning visitors, “Springfield” will usher enthusiastic fans to its vibrant and bustling town for a scenic and entertaining excursion to the iconic “Little City That Tried” which was founded in 1796 by Jebediah Springfield.
The authentically fake town will feature many iconic landmarks immediately recognizable to fans of “The Simpsons,” from a giant 17-foot statue of Lard Lad gripping a drool-worthy pink donut above the Lard Lad Donut eatery to the sprawling mansion of the nefarious and wealthy Mr. Burns looming in the distance. Original music from the series also will filter throughout the space, further transporting guests into the world of “The Simpsons.”
Located adjacent to “The Simpsons Ride,” the sprawling town of “Springfield” is comprised of 24 multi-level building facades, of which 14 are all-new and unique to Universal Studios Hollywood. Housed within this “Springfield” are the following iconic landmarks:
Android’s Dungeon Comic Book Store
Channel 6 Studios*
Dr. Nick’s Office*
Homer’s Work Station at the Nuclear Power Plant*
Spinster City Apartments*
Springfield Department of Motor Vehicles
Springfield Elementary School*
Springfield Nuclear Power Plant*
Springfield Police Station*
*Exclusively located at Universal Studios Hollywood
“Mmmm… Food” – A Culinary Excursion Into What “The Simpsons” Eat and Drink
An all-new “Springfield” culinary excursion invites guests to enjoy the cuisine that helped “Springfield” be named “The Fattest Town” by the Duff Book of World Records. Each dining venue is a detailed replica of what can be seen on the animated series from wall coverings to the menu to the servers’ uniforms. With signature, delectable dishes prepared fresh by Universal Studios Hollywood’s Executive Chef, fans will eat and drink like their favorite Springfielders. Memorable scenes from “The Simpsons” mind-boggling 26 television seasons will run on video screens throughout the various restaurants.
Featuring nine new eateries, guests can choose from a “Genuine Clown-Endorsed Meal” at Krusty Burger, a slice that’s “a-nice” at Luigi’s Pizza, a “Taco Fresho” at Bumblebee Man’s Taco Truck or a platter of “Chicken Thumbs” at Cletus’s Chicken Shack. To satisfy one’s sweet tooth, guests can exclusively visit Phineas Q. Butterfat’s Ice Cream Parlour, which is unique to Universal Studios Hollywood, go nuts for a Homer-sized helping of donuts at Lard Lad or enjoy a refreshing Buzz Cola.
Lending to the authenticity of this new, immersive land, guests can take a seat at the bar – channeling their inner Homer Simpson – and quench their thirst with a non-alcoholic Flaming Moe at Moe’s Tavern or an original Duff Beer, Duff Lite or Duff Dry at Duff Brewery. While at Moe’s, guests can use the Love Tester machine to learn their romantic ranking or be the victim of one of Bart’s infamous prank calls to the tavern.
The upstairs dining area provides hosted seating, while guests also have the opportunity to enjoy Krusty’s Klown Room – an ode to Krusty himself featuring photographs of the infamous clown and his prized memorabilia, including his motorcycle jacket and his fireman’s hat. In the spirit of every celebrity-owned tax shelter restaurant ever, Krusty’s Klown Room features caricatures and artistic renderings by the actual animators of “The Simpsons.”
A complete list of the tasty new venues include:
Bumblebee Man’s Taco Truck
Cletus’ Chicken Shack
Lard Lad Donuts
Phineas Q. Butterfat’s Ice Cream Parlour*
Suds McDuff Hot Dog Stand*
*Exclusively located at Universal Studios Hollywood
“I’m Bart Simpson, Who The H— Are You?” – Favorite Characters Come to Life,
Live on Main Street to Greet Guests
Springfielders are around every corner in this captivating land, from the famous Simpsons family – Homer and Marge along with their three children Bart, Lisa and Maggie – to new strolling characters, Krusty the Clown and Sideshow Bob, who make their debut at Universal Studios Hollywood, entertaining and interacting with guests.
Entrepreneur and show biz legend Krusty the Clown is the mastermind behind his new venture – Krustyland – an amusement park featured in the exhilarating “The Simpsons Ride” which takes guests of Universal Studios Hollywood on an original adventure with the Simpsons family. Krusty patrols the park with his evil erstwhile sidekick Sideshow Bob who –always plotting his next revenge plan – will be keeping a vengeful side-eye out for Bart, his arch-nemesis.
“Cowabunga!” – Over-Sized Three-Dimensional Sculptures
Provide Fun Photo Opportunities
Larger-than-life, three-dimensional sculpts recreate the zaniness of America’s favorite town in memorable scenes. While roaming around “Springfield,” fans can spy Homer’s work station at the nuclear plant. Guests can push a series of buttons to cause havoc at the facility with warning lights, sounds and smoke filling the area. The nuclear plant is comprised of two 15-foot working reactors which blast real steam into the air and make a giant explosive sound on a regular basis.
From the Springfield Penitentiary, a life-size replica of Sideshow Bob can be spotted escaping out the window while another criminal makes his daring exit from the Springfield Police Department. Capturing the true ineptness of the Springfield Police Department, Chief Wiggum and his squad car are involved in a traffic accident with an innocent bystander – the lamp post.
Moe’s Tavern features a life-size sculpt of Homer’s best friend and resident barfly, Barney Gumble. Through a window at the Springfield DMV, guests can observe Marge’s sisters Patty and Selma begrudgingly working the counter.
“Aye, Carumba!” – Experience a Thrilling Adventure on “The Simpsons Ride”
Homer, Marge, Bart, Lisa and Maggie Simpson – stars of TV’s longest-running series – ride along with guests in the award-winning mega-attraction “The Simpsons Ride.” Guests are rocketed along with the Simpsons family on a hysterical, almost unimaginable adventure. Visitors experience a side of “Springfield” previously unexplored as they enjoy the ride’s interpretation of “Krustyland,” a new fantasy amusement park dreamed up by the show’s cantankerous Krusty the Clown. The award-winning Universal Creative Team collaborated with “The Simpsons” Creator and Executive Producer Matt Groening, Executive Producer James L. Brooks and Gracie Films to create and open the first-ever attraction based on the blockbuster TV series. It features the show’s classic humor and many of its instantly recognizable characters – all voiced by the original actors.
“Thank You, Come Again!” – Kwik-E-Mart is the Ultimate “Springfield” Convenience Store
for “Simpsons” Memorabilia and More
For fans of the television series, “Springfield” would not be complete without the Kwik-E-Mart convenience store, owned and operated by Apu Nahasapeemapetilon. Located next to “The Simpsons Ride” exit, the store is the world’s first permanent Kwik-E-Mart and features memorabilia from the show, including giant pink Lard Lad donuts and Duff energy drinks.
“Hey, Hey, Kids” – Carnival Games Entertain Fans Outside “The Simpsons Ride”
A boardwalk featuring all-new carnival games adds to the irreverent environment where thrills and excitement are readily accessible. Surrounding the entrance and exit of “The Simpsons Ride,” the carnival games allow fans the opportunity to show off their superior throwing, tossing or shooting skills to win their favorite plush characters and other prizes from the hit television series.
A complete list of games:
Dunk or Flunk – shoot as many basketballs through the hoop in 20 seconds
Eye Carumba! – throw a basketball into each hoop
Help Santa’s Little Helper – blast air at the bulls-eye to move dogs to the finish line
Sideshow You – toss the dart to pop a balloon
Strike 3 – knock down a pyramid of cans with a baseball from an air blaster
Thar She Throws – toss coins into the octopus’s suction cups
The Full Nelson – use brute strength to ring the bell with the oversized gavel
Wild & Willie – throw the ball to knock down the plush toy
“Do Have a Cow, Man” – Where and When It Opens
“Springfield” will open at Universal Studios Hollywood as an all-new immersive land in Spring 2015.