Ron Meyer, Vice Chairman, NBCUniversal, and Acclaimed Filmmaker Steven Spielberg, along with Jordan Peele, Will Packer and Jason Blum, Help Universal CityWalk Inaugurate its All-New State-of-the-Art Universal Cinema
Celebratory Event Invites Movie-Goers to “See Movies Where Movies are Made” as Universal CityWalk Officiates the Grand Opening of Its Multi-Million Dollar Cinema Renovation
USHR//Universal City, California, April 20, 2017 – Ron Meyer, Vice Chairman, NBCUniversal; Academy®, Emmy, Golden Globe and BAFTA award-winning filmmaker Steven Spielberg; Emmy Award-winning filmmaker Jordan Peele (Get Out); Emmy Award-nominated filmmaker Will Packer (Straight Outta Compton); Academy Award®-nominated and Emmy Award-winning producer Jason Blum (Get Out); and Karen Irwin, President & COO, Universal Studios Hollywood, celebrated the grand opening of Universal CityWalk’s multi-million dollar AMC Theatre renovation to create an all-new state-of-the-art Universal Cinema.
With its proximity to the Universal Studios’ production lot and filming locations for many blockbuster movies, these award-winning filmmakers helped call “action” and shine a spotlight on the Universal Cinema as the place to “see movies where movies are made.”
“The new Universal Cinema is a spectacular place to enjoy blockbuster films and we’re thrilled to have such acclaimed filmmakers join us to commemorate the occasion,” said Karen Irwin, President & COO, Universal Studios Hollywood. “As The Entertainment Capital of L.A., we’ve entertained guests for generations, taking them behind-the-scenes of movie-making and placing them in the heart of the action with our incredible attractions, so it’s only fitting that we create the ultimate movie-going experience giving fans access to a movie theatre where they watch films in Hollywood screening rooms the same way filmmakers do.”
Universal Cinema’s top-to-bottom makeover coincides with Universal Studios Hollywood’s ambitious epic transformation to reimagine the world-class entertainment destination.
For film buffs, Universal CityWalk has long been the epicenter for fans seeking an environment that matches the excitement of their favorite blockbuster movies. Delivering modern, high-tech elegance and chic sophistication, the renovation of the split-level movie theatre offers a stylish and inviting place that captures the spirt of the glamourous movie studio—complete with screening room quality theatres and ultra-plush reclining seats.
The Director’s Lounge Cocktail Bar—an all-new upscale and stylish second-level retreat, flanked by the upper level theatres—adds a charismatic new dimension to the space for casual pre- and post- movie-going fun. Beverages served at the lounge can also be taken into the second level theatres.
Each redesigned theatre has been fully upgraded with the most technologically advanced sight and sound achievements. The Universal Cinema represents the first multiplex in the United States to incorporate Christie laser projection, Christie Vive audio sound system and Dolby ATMOS with recliner seating to deliver maximum-impact movie presentations in 18 auditoriums. The installation of new state-of-the art screens, perforated to enable 360 degree audio, complement the overall enhancements.
The recent upgrade to the IMAX theatre features IMAX’s next-generation 4K laser projection and 12-channel sound systems designed to enhance the entire movie-going experience and provide an audience with sharper, brighter, clearer and more vivid digital images than ever.
A departure from traditional movie concession stands, the completely redesigned AMC Marketplace offers movie-goers a contemporary grab-n-go, self-service experience, featuring a delectable new take on concession favorites, including specialty popcorn, gourmet foods, real fruit smoothies, café style coffees and a Coca-Cola Freestyle self-service touch screen soda fountain featuring 165 different Coca-Cola drink products.
A box office and guest services concierge is now located inside the venue, with convenient automated box office kiosks situated adjacent to the venue by the “5 Towers” outdoor concert stage. Additionally, movie-goers can enjoy $5 Movie General Parking with the purchase of a movie ticket.