News

Universal Studios Hollywood Welcomes “The First Purge” to Halloween Horror Nights

Inspired by Universal Pictures’ Blockbuster Thriller Now in Theaters

Halloween Horror Nights Unleashes the Anarchy that Launched the

Annual Government-Sanctioned12-Hours of Lawlessness

Click Here for a Sneak Peek of the Annual Pandemonium

USHR//Universal City, CA, July 12, 2018 – Behind every tradition lies a revolution. This year, Halloween Horror Nights at Universal Studios Hollywood bears witness to “The First Purge” with an all-new maze based on Universal Pictures’ all-new thriller that unleashed the country’s inaugural government-sanctioned lawlessness, making all crime legal once a year for 12 hours.

“Halloween Horror Nights” begins on Friday, September 14, 2018.

The First Purge is now in theatres.

Murder, mayhem and pandemonium are alive and well every year as the annual Purge grips the country, suspending all police, fire and emergency services for 12 consecutive hours as law abiding citizens are transformed into anarchists. Inspired by The First Purge—the movement that began as a simple experiment, this terrifying new “Halloween Horror Nights” maze aligns with the film in establishing the motives that launched the country into chaos.

“The First Purge” maze will reimagine the movie’s premise, greeting guests with pure unadulterated fear as it brings to life the turmoil spawned by vigilantes. It will place guests at the heart of a controversial sociological experiment empowered by the New Founding Fathers of America’s (NFFA) desire to purge the nation of all hatred and crime by, ironically, permitting crime to take place as a means of ridding society of all ills.

Guests will be at the mercy of luck and speed as they attempt to outsmart and outlive the anarchy.

“Halloween Horror Nights” at Universal Studios Hollywood brings together the sickest minds in horror to immerse guests in a living, breathing, three-dimensional world of terror. Featuring an all-new slate of unrivaled film production quality mazes, frightful scare zones and a fully re-imagined “Terror Tram” experience uniquely themed to today’s most definitive horror properties, “Halloween Horror Nights” will taunt, terrorize and torment guests with spine-chilling haunted attractions as part of Southern California’s most extreme Halloween experience.

Updates on “Halloween Horror Nights” at Universal Studios Hollywood are available online atHalloweenHorrorNights.com/Hollywood and on Facebook at “Halloween Horror Nights – Hollywood,” Instagram,Snapchat and Twitter at @HorrorNights as Creative Director John Murdy reveals a running chronicle of exclusive information. Watch videos on Halloween Horror NightsYouTube and join the conversation using #UniversalHHN.

“The Purge” TV series based on the wildly popular franchise will debut on USA Network on September 4, 2018.

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“The Wizarding World of Harry Potter” at Universal Studios Hollywood Now Serves Butterbeer Ice Cream Offering Guests an All-New Way to Enjoy the Signature Treat

USHR//Universal City, CA, June 28, 2018 – Here’s the scoop, Butterbeer™ ice cream is now being served at “The Wizarding World of Harry Potter” at Universal Studios Hollywood, arriving just in time for summer.

The rich palate-pleasing Butterbeer-flavoured hard pack ice cream is a delightful and delicious new addition to the menu of Butterbeer items currently available, including such Butterbeer favorites as traditional, frozen and hot beverages, as well as Butterbeer Potted Cream and Butterbeer Fudge.

Reminiscent of butterscotch and shortbread, Butterbeer ice cream is perfectly fine-tuned as a cool Hogsmeade treat and will be served at various carts located within Hogsmeade and at Three Broomsticks™.

Universal Studios Hollywood debuts “Kung Fu Panda: The Emperor’s Quest”

USHR//Universal City, CA, June 14, 2018 – A spectacular Kung Fu Martial Arts display, dragon warrior parade and fireworks finale set the stage for the grand opening of Universal Studios Hollywood’s all-new attraction, DreamWorks Theatre featuring “Kung Fu Panda: The Emperor’s Quest.

The attraction opens officially on Friday, June 15, 2018.

The festivities also featured an all-star lineup of DreamWorks Animation favorite characters, including Kung Fu Panda’s Masters Po and Tigress; Madagascar’s Alex the Lion, the Penguins—Skipper, Rico, Kowalski and Private, and King Julien; Trolls’ Poppy and Branch; and Shrek’s Puss ‘n Boots, Shrek and Fiona.

The arrival of “Kung Fu Panda: The Emperor’s Quest” marks the first attraction to open at The Entertainment Capital of L.A. since Universal’s recent acquisition of DreamWorks Animation.

“As our portfolio expands, we are thrilled to bring exciting new entertainment options to our guests,” said Karen Irwin, President and COO, Universal Studios Hollywood. “Kung Fu Panda: The Emperor’s Quest’ is a fun, spirited story and the ideal attraction to kick start Universal Studios Hollywood’s collaboration with DreamWorks Animation.”

Inspired by the global blockbuster movie franchise,Kung Fu Panda, the attraction takes guests on a thrilling journey that fuses captivating storytelling with state-of-the art visual effects for a highly engaging experience.

Created and produced by DreamWorks Animation and Universal Creative, “Kung Fu Panda: The Emperor’s Quest” recounts a plot-filled story whereby on the morning of The Emperor’s Great Feast of Heroes, dragon warrior Po embarks on a wild and perilous mission to deliver the rare and precious Liquid of Limitless Power to the Palace, while enlisting guests to join him on the exciting adventure replete with raging rapids, river pirates, awesome magic and Kung Fu.

With cutting-edge technology at the forefront of the multi-sensory attraction, “Kung Fu Panda: The Emperor’s Quest” introduces the first-ever integration of interior projection mapping designed to engulf guests in 180 degrees of immersive adventure. Developed by the innovative team at Universal Creative, this never-before-adapted technique depicts a series of immersive and visually dynamic scenic designs that will transform within the interior space and enhance the story. With detailing that is so precise, it will be near impossible to realize the projected imagery is a mere illusion.

Coupled with seven Christie 4K Boxer Cinema Projectors and 360 degree surround sound audio, sweeping physical effects from water to wind will empower guests to feel more like participants than spectators in the adrenaline-spiked adventure.

Featuring an original score by composer Germaine Franco, the storyline begins as guests enter the pre-show area of the theatre where they meet an array of DreamWorks characters who kick-off the attraction’s narrative. From there, guests enter the main theatre, complete with new ultra-plush, fully articulated seats that pivot and swivel in tandem with the 180-degree action.

The newly constructed building that houses the DreamWorks Theatre is inspired by Mission revival architecture and harkens back to the Golden Age of Hollywood’s Art Deco period of the 1920s, including a box office ticket seller booth, reminiscent of the time period and staffed by a three-dimensional usher asleep on the job.

As guests navigate past the ticket booth, through the flourishing outdoor garden and into the theatre queue, they will encounter a series of 36 movie posters that pay homage to DreamWorks Animation films. Within the lobby, a selection of over 20 award statuettes will be on display, representing a sampling of the Golden Globe, Emmy, People’s Choice, Critic’s Choice, National Board of Review and Annie awards DreamWorks Animation has amassed from 2008 to 2015. A collection of original sculpted maquettes of the “Kung Fu Panda: The Emperor’s Quest” characters will also be on display along with artifacts embodying magical powers that Po brought back from the Spirit Realm.

This summer, guests are also invited to spend time with Po and Tigress as part of a special character meet and greet located within the park’s Universal Plaza. A replica of Mr. Ping’s Noodle Shop, as featured in Kung Fu Panda, will also set up within the venue inviting guests to enjoy his authentic Asian fare and a selection of hot and cold Asian beverages.