Universal Orlando Resort

Universal Studios Hollywood Attendance Rose 12% to 9 Million This Past Year; Other Universal Parks See Gains, Too

Los Angeles, CA, May 17, 2018—USHR//


The annual Theme Index, produced jointly by the Themed Entertainment Association and engineering/consulting firm AECOM, showed Universal Studios Hollywood’s attendance rise 12% to an attendance of 9,056,000 in 2017, compared with 8,086,000 in 2016. This placed it 15th in the world among all parks and 9th among North American parks, the same ranking as last year.

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Universal’s other American parks enjoyed attendance increases: Islands of Adventure rose 2% to 9,549,000 guests, just beating out Universal Studios Hollywood for 14th place, and Universal Studios Florida also rose 2%, with attendance totalling 10,198,000 at the park for a ranking of 10 worldwide. One can most certainly not ignore the Resort’s new water park, though. Volcano Bay drew 1,500,000 visitors in its first year of operation (note that it opened on May 25 of 2017).  Universal Orlando’s total attendance across its three parks for 2017 was 21,247,000.

It is important to note, however, that Universal Studios Florida was in fact not the most popular Universal Parks & Resorts property. That honor went to Universal Studios Japan, the fourth most visited park in the world. With 14,935,000 visitors,  USJ had a 3% increase from 2016. Universal Studios Singapore rounded out the top 25 with 4,220,000 visitors, a 2.9% increase.

In total, Universal saw a 4.4% attendance growth across all of its properties with  49,458,000 visitors, ranking it third among all operators. Universal’s main rival, Walt Disney Attractions, still took first place with a massive 150,014,000 visitors. While Universal and Disney do not officially provide attendance figures, TEA & AECOM use a “variety of sources, including statistics furnished directly by the operators, historical numbers, financial reports, the investment banking community, local tourism organizations, and professional estimates where necessary” to determine attendance figures. You can read the report for yourself at TEA’s website.

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@Netflix’s “@Stranger_Things” Comes to Life @UniStudios’ @HorrorNights

USHR//Universal City, CA, Orlando, FL, April 3, 2018 – For the first time ever, Universal Studios Hollywood, Universal Orlando Resort and Universal Studios Singapore are partnering with Netflix to bring “Stranger Things” to life at this year’s “Halloween Horror Nights” events. Fans of the series will get the chance to brave the Upside Down and confront the supernatural as each park debuts all-new mazes inspired by season one of the critically-acclaimed series.

The parallel universe, referred to as the Upside Down that terrorized the small town of Hawkins, Indiana in Netflix’s mega-hit “Stranger Things,” will bring the chittering, predatory Demogorgon to “Halloween Horror Nights” to stalk unwitting guests as they encounter iconic scenes, characters and environments from the mesmerizing series.

Working collaboratively with Netflix, along with the creators and executive producer of the blockbuster series—Matt Duffer, Ross Duffer and Shawn Levy, the mazes at Universal Studios Hollywood, Universal Orlando Resort and Universal Studios Singapore will be authentic representations of “Stranger Things,” designed to transport guests into artfully recreated scenes and storylines. From the menacing Hawkins National Laboratory, under the U.S. Department of Energy, to the Byers home adorned with an erratic display of flashing Christmas lights and the eerie Upside Down woods oozing a shower of floating orb-like spores, the chilling new mazes will offer surprising twists and unexpected turns around every corner.

Universal Studios’ “Halloween Horror Nights” is the ultimate Halloween event. For more than 25 years, guests from around the world have visited “Halloween Horror Nights” to become victims inside their own horror film. Multiple movie-quality mazes based on iconic horror television shows, films and original stories come to life season after season. And, the streets of each park’s event are transformed into highly-themed scare zones where menacing scare-actors lunge from every darkened corner.

Halloween Horror Nights begins Friday, September 14 in Hollywood and Orlando and on Friday, September 28 in Singapore. Additional details about the events will be revealed soon. Select tickets and vacation packages for Universal Orlando’s Halloween Horror Nights are on sale now. For more information about “Halloween Horror Nights” at Universal Studios Hollywood, Universal Orlando Resort or Universal Studios Singapore, visit www.HalloweenHorrorNights.com.

Peyton Manning in Universal Parks & Resorts’ New Super Bowl Ad Is One To Look Out For During The Big Game

USHR//Orlando, FL, January 30, 2018 – Peyton Manning becomes vacation quarterback to America in a new Universal Parks & Resorts commercial set to air during the Super Bowl – coaching families to take their vacation to the next level at Universal Studios Hollywood and Universal Orlando Resort.

An extended version of the spot will air in the NBC pre-game show and a thirty-second version of the commercial will air during the Super Bowl.

“This is your moment,” Peyton coaches a family starting its day at a Universal theme park in the extended version of the spot. “You are more than a team. You are a family. Now let’s get out there and play.”

Manning joins the family during both spots to ensure they really do take fun to the next level. He screams on a roller coaster, scrambles away from a Raptor showing its “game face,” and has a churro intercepted right out of his hands – and more.

The extended version can be found here, and the 30-second spot is here.